Salary packages for digital marketers can vary based on several factors. These factors include the specific marketing channels being utilized, the job titles or roles within the digital marketing field, the relevant work experience of the individual, and the geographical location in which the individual is working.
In the past year, LinkedIn observed a significant 33% growth in digital marketing jobs compared to the previous year.
Currently, LinkedIn showcases a remarkable number of over 280,000 digital marketing job listings, with approximately 12,000 additional openings emerging each week.
In addition to full-time positions, there is a rising demand for freelancers, contract jobs, remote roles, and other alternative work arrangements in the field of digital marketing.
The average salary for a Digital Marketing Manager in the United States is $121,667 as of July 25, 2023. However, salary ranges usually range from $104,678 to $138,512. The actual salary can vary depending on various factors such as education, certifications, additional skills, and years of experience in the field.
According to LinkedIn, individuals with skills in copywriting, search engine optimization, social media marketing, project management, audience building, and data analysis are highly sought after in the field of digital marketing.
Salary prospects in digital marketing can be influenced by your location.
Digital marketing salaries in the US are anticipated to experience a faster growth rate compared to other professional occupations. According to the 2022 Salary Guide by Robert Half, digital marketing specialists are in high demand and can expect a salary increase of 5.6%.
In a survey conducted by the American Marketing Association, it was found that marketing salaries saw an average increase of 19%, with content strategists and social media managers being some of the highest earners in the field.
Newcomers to the field of digital marketing are well-suited for roles such as digital marketing specialists or digital marketing analysts. According to industry experts, professionals in these positions can expect to earn a certain annual salary. As individuals gain more experience in the industry, they can progress to higher-level roles such as a digital marketing manager.
The salary for digital marketing professionals in 2023 can be found in the Digital Marketing Salary: 2023 Guide provided by CareerFoundry.
The salary for digital marketing managers in the US can vary greatly based on several factors including education, certifications, skills, and experience.
On average, the annual salary for this position falls between $87,000 and $99,563, or between $42.02 and $47.87 per hour.
The median salary is $88,629, with 57% earning between $88,629 and $223,188, and the top 86% earning $492,998.
When considering gender, women earn an average salary of $83,043 while men earn $102,034.
Furthermore, a digital marketing manager with 7+ years of experience can expect an average salary of $108,025, while those with less than one year of experience earn around $77,750.
The salary range for entry-level digital marketing managers is typically between $39,281 and $71,000 per year.
On average, an entry-level digital marketing manager with less than 1 year of experience can expect to earn a total compensation of around $52,110 per year.
A job posting seeking a digital marketing manager with 2+ years of experience in education technology, K-12 or higher education experience, digital marketing, community management, communications, or a related field, estimates the salary to be in the range of $48.2K - $61K per year.
A Digital Marketing professional in the United States makes an estimated total pay of $59,923 per year, with an average salary of $55,098 per year. These figures are based on the median obtained from our proprietary Total Pay Estimate model, which takes into account salaries reported by our users.
The following charts display the average base salary and average total cash compensation for the role of Entry Level Marketing in the United States.
The base salary for Entry Level Marketing falls within the range of $37,870 to $51,612, with an average base salary of $42,471.
These charts display the average core compensation and total cash compensation for the position of Entry Level Marketing in the United States. The base salary for this role ranges from $37,870 to $51,612, with an average of $42,471.
These figures provide insights into the salary range for Entry Level Marketing professionals based on national averages.
Digital marketing can be a highly profitable industry, with earning potential influenced by your background in the field. This background can encompass various forms of experience, such as employment, contract or freelance work, or even successful marketing of your own business.
Obtaining certifications in digital media management can have a positive impact on the salary of a professional in the field.
Having a social media manager certification, for instance, can give job applicants an advantage and potentially increase their earning potential.
There are two well-known certifications offered by the AMA that can specifically benefit digital media managers: the Professional Certified Marketer in Digital Marketing and the Professional Certified Marketer in Marketing Management.
Regardless of the specific course chosen, aspiring marketers have the opportunity to significantly increase their salaries. Obtaining professional certifications can greatly enhance an individual's chances of getting hired and earning a higher income, while also improving their skills and confidence in a competitive industry.
According to CMS, there are 10 marketing certifications that are particularly beneficial in terms of boosting one's earnings. These certifications provide valuable knowledge and recognition in the digital marketing field, further increasing an individual's earning potential.
Experienced digital marketing specialists often utilize certifications to showcase their dedication to staying up-to-date with the latest industry trends. Google marketing certifications, for instance, are highly sought-after qualifications that can significantly enhance one's earning potential.
According to CMSWire, there are several other marketing certifications that can also contribute to boosting earnings. These certifications serve as valuable credentials in the digital marketing landscape and can demonstrate expertise in various areas.
Qualification and experience have a significant impact on salary. A Bachelor's or Master's degree in a relevant field is often required. Having experience in effectively managing digital campaigns is also highly valued. Additionally, proficiency in tools like Plerdy, Google Analytics 4, SEMrush, and CRM software can further boost the salary range.
There are various ways to increase your pay as a Digital Marketing Manager. One option is to seek employment at a different company that offers higher compensation for your skills. Additionally, obtaining advanced degrees can enhance your income potential and open up opportunities for promotions.
Experience is a significant factor in influencing the salary of digital marketers. Generally, individuals with more years of experience in digital marketing tend to earn higher salaries. The average annual salary for a digital marketing specialist is around $52,000, while a mid-level digital marketing manager earns approximately $70,000, and a senior-level digital marketing director earns around $105,000.
Generally, a bachelor's degree in business, advertising, communications, or journalism is sufficient for most marketing positions. Some marketers even start their careers without a formal college education. However, having additional certifications or qualifications in digital marketing can increase your earning potential.
According to a guide by Springboard, specializing in digital marketing can lead to higher salaries. It is recommended to stay updated with the latest trends and advancements in the field to stay competitive in the job market.
A digital marketing manager has strong connections with various departments within the company, including their own team, social media, brand, HR, finance, budget, and legal. Effective communication is essential in managing these relationships and can lead to cost savings in the future. Additionally, incorporating team-based activities to assist new team members in adjusting can be a beneficial approach.