Territory Account Manager Duties and Responsibilites

Back to Territory Account Manager Job Description

Major Role

Territory sales managers are responsible for managing their own regional sales organization, while also reporting to their company's central leadership. Aspiring territory sales managers need to possess certain skills in order to effectively fulfill their role and handle the responsibilities that come with it. To gain a better understanding of their role, skills, and compensation, let's take a closer look at territory managers.

Role in Strategic Planning

A successful territory account manager must possess strong skills in market research and have the ability to establish and maintain long-term, mutually beneficial relationships. Their primary goal is to utilize their expertise in sales to drive profitability and positively impact business operations within the organization as a whole.

The job description of a territory account manager requires proficiency in market research and the ability to build and sustain effective relationships. The ultimate objective is to utilize sales expertise to drive profitability and influence overall business operations within the organization.

Why do you need a sales territory plan?

An effective sales territory plan has the potential to enhance team productivity, bolster customer coverage, boost sales figures, and lower expenses. Conversely, unbalanced territory plans and frequent changes in division can have detrimental effects on productivity and strain the relationship between clients and account managers. In order to create a comprehensive sales territory plan, follow this step-by-step guide provided by Copper.

What is a territory manager?

A territory manager is responsible for overseeing a company's sales operations in a specific geographic region. They serve as the primary link between the territory and headquarters, managing the sales representatives in that area. In addition, they play a crucial role in training representatives and coordinating regional sales strategies.

As a territory manager, their responsibilities include managing the sales representatives and ensuring their success in the assigned region. They collaborate with headquarters to develop and implement effective sales strategies that align with the company's goals. Additionally, they provide training and guidance to the sales team to enhance their skills and performance.

The compensation for a territory manager varies depending on factors such as experience, industry, and company size. It typically includes a base salary and additional incentives based on achieving sales targets and overall performance. Territory managers play a vital role in driving sales growth and expanding the company's reach in their designated region.

Role in Decision-making Process

Territory management is a process that assists inside sales representatives in establishing sales territories according to market factors and customer intelligence data.

This process aids inside sales reps in effectively managing their territories by providing them with well-defined geographical boundaries that are informed by relevant market data and customer information.

Territory management helps inside sales representatives optimize their efforts by ensuring that they focus on the most promising markets and potential customers within their assigned territory.

Do territory managers have a role in training reps?

Territory Managers are typically required to take ownership of their entire region, including the preparedness and performance of their representatives. Consequently, they are responsible for ensuring that the teams within their territory achieve their sales target.

The role of Territory Managers involves overseeing their region, managing their representatives, and striving to meet quota. It is essential for these managers to possess the necessary skills and knowledge to effectively carry out their responsibilities.

What is sales territory manager?

A territory manager is a skilled sales professional who focuses on boosting sales in a specific geographical region.

The primary responsibility of a territory manager is to develop and maintain relationships with existing clients and establish connections with potential customers in order to achieve sales targets.

This involves conducting market research, analyzing sales data, creating sales strategies, and conducting sales presentations to potential clients.

Performance Metrics

Territory management is a valuable tool for sales managers as it allows them to optimize resource allocation and enhance opportunities for their team. By implementing territory management, sales reps can increase productivity and ensure that the top territories and accounts are being covered by the most proficient representatives.

How to manage sales territory effectively?

One important aspect of successful sales territory management is practicing sound cadence management. This involves prioritizing, structuring, timing, and conducting account interactions effectively. Proper cadence management plays a central role in the success of sales territory planning and management efforts.

What are account management KPIs?

To evaluate the effectiveness of your team in retaining, growing, and developing long-term relationships with your key clients, consider using account management key performance indicators (KPIs) that align with your organization's goals. It is important to keep in mind that creating these measures is only one aspect of performance management.

How do you evaluate a sales territory?

One important step in sales territory planning is to assess the quality of each account in your target market. This assessment can be done using quantitative or qualitative measurements, depending on the nature of your business and its offerings. Evaluating the value of each account will help you prioritize your sales efforts and allocate resources effectively.