Website Content Manager License and Certification Benefit

By LeadLake Team   /   Job Category   /   2026
Back to Website Content Manager Job Description

License

For instance, in WordPress, adding new content is as simple as writing it in the CMS's text editor.

What are the different types of web content management system?

The web content management system can be categorized into three types: open-source CMS, commercial CMS, and custom CMS.

The open-source CMS allows users to download the software without any initial cost, license fees, or upgrade fees.

Education

How many years of content management experience?

This candidate has over 5 years of experience in content management on a CMS platform, specifically Interwoven. They also have 3-4 years of experience with personalization, multivariate testing, and search platforms.

Organization

Below is a selection of prominent professional associations categorized by their respective industries or career fields. These include the American Institute of Certified Public Accountants (AICPA), the Association of Accountants and Financial Professionals in Business (IMA), and the National Association of Certified Public Bookkeepers (NACPB).

In the realm of professional associations, it is important to understand their purpose and significance. To provide insight into this matter, Glassdoor has compiled a comprehensive guide on what professional associations are and some of the popular ones that professionals can consider joining.

Should you hire a web content manager or a contractor?

Experienced web content managers often charge higher fees due to their ability to work efficiently and offer expertise in specific areas. They also consistently deliver high-quality results. However, contractors who are in the early stages of building a client base may offer more competitive pricing for their web content management services.

Benefits

According to research, IT professionals who hold certifications earn an average salary of $111,334, which is 7% higher than their non-certified counterparts.

Last year, IT professionals who obtained new skills or certifications saw an average increase in their salary ranging from $12,000 to $13,000.

A survey revealed that 91% of hiring managers consider certification to be an important factor when making hiring decisions.

Why is certification important?

Obtaining certification gives individuals the opportunity to demonstrate their competence in a particular field. It allows professionals to enhance their marketability for career advancement. Certification also boosts confidence and fosters the development of critical thinking skills, leading to personal growth.

The pros and cons of certification are a topic of discussion among readers, as highlighted in an article by TechTarget.

Does certification really add value to a job?

Additionally, I believe that if a person's certification does not provide significant benefits for the job requirements, it can actually be considered a disadvantage. I prefer that individuals who hold certifications be hired by companies that use lack of certification as a way to narrow down the candidate pool. From my perspective, certification can sometimes limit one's potential and pigeonhole them into a specific category.

These are some thoughts shared by readers regarding the pros and cons of certification.

[Source: "Certification pros and cons: Readers speak out" by TechTarget.]